Winter Gathering
Overview
Mara Studio was tasked with creating an immersive event experience for a leading IT company — a market leader known for its innovative approach to game development. As an event agency for gaming companies, our goal was not simply to entertain, but to build a fully-fledged event world that felt as detailed, thoughtful, and engaging as the products the company creates.
Client & Task
The client wanted an event that would showcase cutting-edge technology while emotionally engaging a diverse audience. The experience had to resonate with both gamers and non-gamers, demonstrating how innovation can be translated into atmosphere, storytelling, and shared moments.
Concept & Narrative
Drawing from the client’s forward-thinking vision, we developed «Winter Cyber Neon Gathering» — an electrifying event creative concept built around the idea of crossing into a parallel digital universe. Guests entered the event through a neon portal, marking the transition from reality into a cyber-inspired environment where technology and imagination merged.
Key Experiences & Zones
The event narrative unfolded gradually through a series of immersive spaces:
Design & Production
Careful planning ensured that every detail reflected the company’s commitment to innovation. Advanced gaming event production elements — including lighting design, soundscapes, and interactive installations — were integrated to blur the lines between reality and virtuality and create a seamless, story-driven environment.
Result
The final experience demonstrated how technology-driven storytelling can be translated into a live format. The event became a vivid reflection of the client’s identity, leaving guests with a strong emotional connection and a memorable journey through a world built specifically for them.
Mara Studio was tasked with creating an immersive event experience for a leading IT company — a market leader known for its innovative approach to game development. As an event agency for gaming companies, our goal was not simply to entertain, but to build a fully-fledged event world that felt as detailed, thoughtful, and engaging as the products the company creates.
Client & Task
The client wanted an event that would showcase cutting-edge technology while emotionally engaging a diverse audience. The experience had to resonate with both gamers and non-gamers, demonstrating how innovation can be translated into atmosphere, storytelling, and shared moments.
Concept & Narrative
Drawing from the client’s forward-thinking vision, we developed «Winter Cyber Neon Gathering» — an electrifying event creative concept built around the idea of crossing into a parallel digital universe. Guests entered the event through a neon portal, marking the transition from reality into a cyber-inspired environment where technology and imagination merged.
Key Experiences & Zones
The event narrative unfolded gradually through a series of immersive spaces:
- a neon-adorned entrance portal setting the tone from the first moment
- interactive arcade zones encouraging play and exploration
- silent disco areas offering a personalized audio experience
- immersive cinema spaces enhancing the storytelling layer
Design & Production
Careful planning ensured that every detail reflected the company’s commitment to innovation. Advanced gaming event production elements — including lighting design, soundscapes, and interactive installations — were integrated to blur the lines between reality and virtuality and create a seamless, story-driven environment.
Result
The final experience demonstrated how technology-driven storytelling can be translated into a live format. The event became a vivid reflection of the client’s identity, leaving guests with a strong emotional connection and a memorable journey through a world built specifically for them.
Contacts
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Poland
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