Overview
At this New Year’s celebration, Mara Studio delivered a refined and non-traditional holiday experience for a forward-thinking IT company. Acting as a corporate New Year party organizer and an event agency for IT companies, we transformed the venue into an elegant, engaging space that felt festive without relying on classic clichés.

Client & Task
The client wanted a New Year’s event that would feel sophisticated and memorable, reflect the team’s modern mindset, and set a confident emotional tone for the year ahead. The challenge was to balance celebration and style while keeping the format fresh and unexpected.

Concept & Atmosphere
The concept focused on elegance, rhythm, and live performance. Thoughtful event decoration and design, paired with professional sound and staging, shaped an atmosphere where every element worked toward a cohesive, show-driven experience rather than a traditional banquet-style evening.

Key Moments & Entertainment
The evening opened with special guests who immediately set the tone:

• Denis Dudinsky as the host
• Anya Shalyutina as the singer

The true highlight of the night was the live band performance. Their dynamic renditions of popular hits quickly filled the dance floor and carried the energy late into the night, turning the celebration into a full-scale show rather than a formal corporate gathering.

Result
The venue was filled with applause, movement, and genuine excitement, marking the beginning of a new year full of possibilities. The event left a strong emotional impression on guests and reinforced the company’s tradition of thoughtful, well-crafted celebrations — one of those memorable corporate events that sets the tone for everything that follows.