Overview
As the curtain rose on 2024, the IT company entered a new chapter marked by rebranding and strategic transformation. Acting as an event agency for IT companies, Mara Studio developed a New Year’s celebration that reflected this shift and translated business change into a clear, emotionally engaging live experience.

Client & Task
The client’s objective was to communicate renewal and forward movement while celebrating the start of the new year. The event needed to support the rebranding narrative and visually express innovation, growth, and confidence in what lies ahead.

Concept & Narrative
The core event creative concept was built around the fusion of “NEO,” symbolizing the new, and “VATION,” representing renovation. Together, they formed a narrative of transformation that became the backbone of the entire celebration. Contemporary elegance was paired with a futuristic tone to align the event with the company’s renewed identity.

Design & Atmosphere
Neon and luminescent elements were strategically integrated throughout the venue to emphasize the company’s new trajectory. Dynamic lighting, stage design, photo zones, and interactive areas worked together to create a cohesive visual language. This approach turned the evening into one of our signature immersive brand experiences, where space, light, and storytelling supported the rebranding message.

Result
The event became more than a New Year’s celebration. It symbolically marked the beginning of a renewed chapter in the brand’s history, highlighting future ambitions and setting a confident tone for 2024 through a visually striking and emotionally resonant experience.