Overview
Mara Studio delivered a high-profile product launch in the Audi showroom for VIP guests and mass media, welcoming 150 attendees. The event was designed as a premium brand experience that combined technology, aesthetics, and precise storytelling.

Client & Task
The goal was to present two new Audi models in a way that would reflect the brand’s positioning and resonate with both VIP guests and media representatives. The launch needed to feel refined, innovative, and technically flawless — in line with the standards of premium corporate events.

Concept & Idea
The creative concept, titled “Art of Perfection,” became the foundation of the entire experience. It combined elegant visual language with advanced technical solutions, translating Audi’s values into a live format that emphasized precision, craftsmanship, and innovation.

Production & Technology
The presentation relied on complex directing and immersive staging. Advanced event production technologies were used throughout the show, including:

• 3D mapping integrated into the scenography
• sliding screens revealing the vehicles with cinematic timing
• carefully choreographed lighting and sound design

A custom-developed AI event host joined the main presenter, adding a futuristic layer to the program and highlighting the brand’s focus on innovation and forward-thinking solutions.

Our Role
Mara Studio managed the project end-to-end, providing professional event management services and overseeing creative development, technical execution, and on-site coordination. This ensured seamless interaction between content, technology, and live performance.

Result
The launch became a polished and impactful showcase that met the expectations of both VIP guests and mass media. It successfully presented the new models in a memorable, high-end format, reinforcing Audi’s image through a carefully crafted live experience.