Overview
Mara Studio delivered a large-scale hybrid event with global reach, uniting online and offline audiences into a single, cohesive experience. The project brought together 800 online participants from 26 countries and 200 guests on site, demonstrating our expertise in complex international formats.

Scale & Reach
The event combined impressive numbers and wide geography:

• 800 online attendees from 26 countries
• 200 offline guests
• 70 speakers participating across different formats

This scale required precise coordination and a flexible production approach suited to both live and digital audiences.

Format & Program
The program featured panel discussions, keynote speeches, presentations, and multiple media formats. This diversity highlighted the versatility of hybrid event production, allowing different types of content to coexist within a single narrative while keeping engagement high across platforms.

Production & Scenarios
To ensure clarity and seamless interaction, we developed separate scenarios:

• for studio guests appearing on the LED screen
• for the host managing the live flow
• for the streaming team coordinating the broadcast

The live stream ran on three cameras and was supported by full technical and art direction, ensuring a polished and consistent visual experience.

Our Role
Mara Studio managed the project end-to-end, delivering a comprehensive approach to online event management and integrated event management services. This allowed all elements — content, technology, and live interaction — to work together smoothly, connecting audiences worldwide into one shared event experience.