Pop-up truck: Ice cream for crypto food hunters
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How CryptoProcessing by CoinsPaid served sweet treats for digital payments in Limassol’s most popular spots.
B2B marketing usually waits for people to come to it: a booth at a conference, a landing page, or a cold email. Together with CryptoProcessing by CoinsPaid, we decided to turn this logic around — instead of inviting the audience to come to us, we went to them. Quite literally: in a bright green truck, with ice cream, lemonade, cold brew, and the sunniest mood.
The project didn't start with sketches, but with research. We mapped out 11 priority locations in Limassol: key tech offices and places where interesting, modern people gather. Over 22 working days, the bright lime-green truck visited every single one. At each stop, 150 to 400 people happily joined in.
The setup was honest and ultra-simple: ice cream, organic lemonade, or coffee in exchange for a QR code scan. No two-page forms, and no exchanging business cards just to be polite. Oh no, no. Everything was as simple as crypto payments themselves. People got something nice right then and there, while the company got a real contact and a clear metric.
We set up a small space around the truck: grass, deck chairs, cornhole in branded colors, and a lounge area. The goal was simple — to get people to stay, rather than just grab a cup and run. Five minutes in the shade with a cold lemonade opens the door to real conversation and creates a genuine moment.
We delivered the project end-to-end: route research and logistics, truck branding, engagement mechanics, the QR reward system, relaxation zones, and branded photo content afterwards. A mobile format seems effortless only until you start planning it — crafting an easygoing route around a big goal: creating a special experience that feels light, yet leaves a warm impression on everyone who tried the crypto ice cream.
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