An immersive game where core values became effort-free mechanics
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Experience design in action: A large-scale, zero-pressure team-building event in Serbia
In the summer of 2023, we hosted an open-air event near Novi Sad, Serbia, for Playrix — a company that already knows a thing or two about keeping people engaged. That made our task all the more exciting: create a team-building experience that didn't feel like a mandatory company chore or put any pressure on the guests, while still communicating the brand's key stories and principles.
We built a three-hour immersive team game centered on the company’s core values. Instead of listing them on a slide, we turned them into interactive mechanics: to move forward, teams had to put the company’s declared principles into practice. We also seamlessly wove the brand’s products and mascot into the storyline — bringing the character to life within the narrative, not just on branded materials.
Behind the easygoing summer vibe was a complete operational effort: venue management, guest logistics, vendor coordination, catering, and technical setup. We managed the location branding, interactive activities, show program, and relaxation zones — from a cozy lounge with bean bags and string lights to archery and late-night dancing. But the real magic wasn't just in the details; it was in how every piece came together to transform a party into a meaningful, unifying experience.
Our team takes pride in a long-standing partnership with this client. Together, we build more than just standalone events — we create a continuous story with a shared mission. It’s a journey filled with memorable, warm moments, deep purpose, and genuine care for people.
